It’s about time People are finding your website, but what are they doing when they get there? Are they buying your products or services, signing up for a newsletter, requesting additional information or otherwise interacting and engaging with your website? If not, you’re missing out on a huge opportunity. Conversion rate one measure of your online marketing success. While branding plays an important role ...

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What is Re-marketing? Re-marketing, also known as re-targeting, is defined as a type of online advertising that shows ads to people who have visited your website, or a specific web page, and may have exhibited a specific behavior (e.g., not converting into a site conversion goal). For example, let’s say you were browsing on Amazon but didn’t make a purchase. When you go to another ...

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